UX Design Director

Wink HUB 2

We didn't just embrace the opportunity to improve on our hardware product and accompanying software experience, we knocked it out of the park. We set the bar high, worked hard to uncover user insights, iterated through prototypes, and ultimately delivered on the promise of creating a setup experience so simple it felt like magic.

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 We tested the setup experience of our current Hub 1 with new users who had dabbled in the smart home and were considering a larger platform like Wink. We recorded all of the conversations with users and observed their attitudes and behaviors. From these videos we distilled the feedback into top level insights.

We tested the setup experience of our current Hub 1 with new users who had dabbled in the smart home and were considering a larger platform like Wink. We recorded all of the conversations with users and observed their attitudes and behaviors. From these videos we distilled the feedback into top level insights.

Be data-informed and insight-driven

Be data-informed and insight-driven

We challenged ourselves to get all of the steps onto one screen

We challenged ourselves to get all of the steps onto one screen

 We ran through a few different cycles of prototyping and testing for user feedback. This allowed us to continue to refine the experience into something that felt truly simple and intuitive.

We ran through a few different cycles of prototyping and testing for user feedback. This allowed us to continue to refine the experience into something that felt truly simple and intuitive.

 We landed on a concept that keeps all of the steps square in front of you so you’re never lost. We make it clear when a step has been completed, and inform you when something needs your attention.

We landed on a concept that keeps all of the steps square in front of you so you’re never lost. We make it clear when a step has been completed, and inform you when something needs your attention.

End result was an engineering challenge, not user challenge

End result was an engineering challenge, not user challenge

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